The power of remarketing in b2c
Marketing companies use various levers of influence on potential buyers, creating unique strategies. They are all trying to keep up with and introduce new and effective ways to attract and retain customers. One of the reliable tools is remarketing in B2C and it offers several convincing benefits to promote your product:
The ability to effectively and consistently increase the conversion rate if used properly.
You are reaching out to an audience that is already familiar with your product. In addition, you can make a proposal more suitable for her – and this increases the likelihood of a purchase. This is a reliable way to contact your customers when they are ready to make a purchase.
The reminder of your product.
Some users may forget that they found the right product and put it in the basket or don’t remember the name of your online store. In this case, you are actually catching up with your potential client.
Even small companies can make great strides with this strategy. You can reach a lower cost per impression and click because you will not compete for targeting sites and keywords. Instead, you focus only on your target customers.
Significant flexibility in settings and segmentation.
You are given the opportunity to customize the targeted ad to an audience that put the product in the basket but did not complete the checkout, and also show a specific ad to users who have spent considerable time on a particular page.